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  營銷策略思路
  依據營銷的4P原則,在產品策略方面,公司目前采用依據銷售量制定生產量的產品策略思路,公司產品包含多系列和技術參數的換熱器,企業在研發高效節能的換熱器方面取得一定成果,在將來的發展規劃中企業依然會致力于研發新型高效節能換熱器。
  價格策略方面
  公司采用基點定價策略、彈性定價策略、協議定價策略,多策略配合讓市場份額越來越高。
  渠道策略方面
  公司產品以直銷為主,代銷為輔建立較為完善的銷售與售后服務網絡。
  促銷策略方面
  設立演示培訓中心、主動上門向潛在用戶介紹產品,發送產品宣傳資料,做好售前咨詢服務,網絡營銷,建立高水平售后服務隊伍,及時排除設備故障,提高顧客滿意度。


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